The truth is all of these questions are derivatives' of a profoundly broken system where everyone small business owners have interacted with in the past ~10 years or so are not really selling advertising, they are just selling their marketing services alongside of a monopolistic platform that is delivering less value in real time to their clients. These questions arise from people who feel they have been "burned" by marketers.

The reason is that the tech platforms have been able to grow and grow and grow by creating the narrative on the ground that the reason the clients are not having success is because the marketing agency in the middle is somehow not doing everything correct. They blame each other, you fire your agency, then you sign up with another, they give you all kinds of previous success stories, they tell you they are specialists in your industry and you give them all your money, and then that cycle repeats itself because the entire time Meta is literally behind the curtain changing the rules in real time and sacrificing these agencies by making them a buffer in between themselves and the small businesses who purchase advertising.

"Does It Work" is a combination of advertising platform dynamics (which all have pros and cons) and marketing strategy dynamics which is more subjective art, messaging, creating funnels, etc. If you want your marketing and advertising to work for you, then you need to understand the pros and cons of each platform and have a strategic message.

The IRL Network was purposefully created to solve three very insolvable problems with the current monopolistic tech platforms.

1. You have a lot of competitors

2. You do not have the largest budget and don't want to get into an auction with larger competitors

3. You have a need to target by income and geography

If you have those three problems, we will give you more bites at the apple per dollar spent than any other advertising channel available to small business. We also physically make our marketing services free and able to be changed in real time so you can wake up with that genius marketing idea and deploy it instantly. We know you're going to change your marketing, what isn't going to change is the consumers in these neighborhoods who have disposable income, come to our venues, and we set up our network to help small businesses not to make us into a tech monopoly. Of course if your marketing agency wants to join in your code and build you ads we recommend it and you can have as many users in your code as you want for free for that very specific reason.