For local advertisers

Reach your best customers without the bidding war.

Industry exclusivity at the exact venues your highest-value customers already visit. Flat $1 a day. No auction. No algorithm. No expiration date on your spot.

How it works

From sign-up to screen in four steps.

01

Choose your venues

Pick the specific neighborhoods and venue types where your ideal customers spend time. Laser-targeted, not broad strokes.

02

Upload your creative

Provide a simple digital ad, or use our free AI ad creator. Short, punchy, local. No production budget required.

03

Your ad plays in real life

Your message runs on screens inside the venues your audience actually visits — not their social feed, but the places they chose to be.

Pricing, in full

One dollar a day. That's it.

Per venue, per industry

$1/day

A "screen day" is the purchasing unit.

Runs 24 hours a day, every day, as the only business in your industry at that venue
Minimum of 960 plays in a 24-hour period
If the screen isn't full, you play even more — same price
Unlimited free AI-generated ad creative

How the play count actually works

960 plays is calculated assuming the screen's 8 advertiser slots are completely full. The moment you claim a spot, that screen disappears from the marketplace map for your industry — no one else can take it.

If the screen is only half full, you play roughly twice as often. A third full, three times as often. Your dollar buys the same exclusivity either way — you just get more plays while the venue is still filling up.

It is never an auction. It is first come, first served, and the price you lock in is the price you keep — no matter how big a competitor's budget gets later.

The Google problem

Why your ranking keeps slipping even when your budget doesn't.

Ever wonder why your agency says you hit the top of Google one week and you're gone the next — even though nothing changed on your end?

It's because search ranking is really millions of 24/7 auctions happening at once. Pay X to rank today, and you only hold that spot until someone else pays X-plus-one tomorrow. There's no finish line — just an endless bidding war that rewards whoever has the deepest

pockets.

How we're different

Flat fee. First come, first served.

On the IRL Network, your industry exclusivity at a venue costs a flat $1 a day — not an auction. That price is yours for as long as you want it. No competitor, no matter how big their budget or who's backing them, can pay us $1.01 and bump you. It's your real estate.

Who you're actually reaching

We don't just target a ZIP code. We target the right people inside it.

Social platforms can land your ad in the right city, even the right neighborhood. But in most areas, a large share of residents are living paycheck to paycheck — so "this lands in Naperville" isn't specific enough. You have to reach the upper tier of spenders inside that ZIP code, not just anyone in it.

That's why every venue on our network is selected against three rules. It has to see hundreds of visitors a day. It has to be a captive environment, where people are standing right next to the screen. And we have to know the customer is there to spend more than they'd spend doing the same thing at home.

That's a big part of why so many of our venues are sit-down restaurants and bars — the data consistently shows higher earners eat out more, and that gap has only widened in recent years.

Selection criteria

Three rules. Every venue.

Hundreds of visitors per day, minimum
A captive environment — customers stand right next to the screen
Evidence customers are spending more than they would at home

Many nominated venues never get a screen. We're selective on purpose — your exclusivity is only as valuable as the audience standing in front of it.

Does it work? What's my ROI?

Those are the questions that invite your agency to lie to you.

It sounds harsh, but it's true: asking "what's my ROI" or "does it work" assumes advertising platform and marketing strategy are the same thing. They're not. Facebook and Google have blurred that line for years, because nearly everyone selling advertising is really just reselling access to those two platforms.

Facebook intentionally never tells you "your ROI was X," because the platform itself doesn't determine that outcome. Every advertising platform has trade-offs that have nothing to do with your strategy. TV reaches homeowners well, but you can't target a single neighborhood. Social media is cheap per impression, but it often reaches people without much disposable income.

If you want to target by income and geography in the best parts of town — and you don't have an unlimited budget — we give you more opportunities per dollar spent than any other channel available, because we're not competing in an algorithm or an auction. We're physically in the room.

That doesn't mean your marketing can be mediocre and still work. You're still going to wake up at 2am with a new idea, and you should. That's why we let you change your message, your creative, and your offer as often as you want, for free — we just give you a more efficient, more honest channel to put it on.